The origins of personalisation and why it’s so beneficial

A picture with a timeline of personalisation

Personalisation has been around for as long as people have, and in the modern world, it has plenty of advantages.

You may not realise it, but we’re living in the age of personalisation. Netflix suggesting movies you’ve already been thinking about watching? Personalisation. Your salon sending you a $10 voucher for your birthday? Personalisation.

Or how about this scenario? It’s Friday night and you’re indulging in some retail therapy. You consider the purchase of a dress you neither need nor can afford.

You do the sensible thing and exit the online store. But then that dress starts to haunt you. Against all logic, it’s following you everywhere.

It appears as an ad on a website that has nothing to do with dresses; it’s wedged between cute cat videos on your Facebook newsfeed; it even starts to manifest in your dreams (okay, that could have less to do with personalisation and more that you really want that dress).

And that’s what can pass as personalisation these days—a series of mathematical algorithms guessing at things you may like based on your digital footprint.

But at Stuck On You, personalisation means something far different to us.

Personally speaking

We’re talking about the kind of personalisation that truly is just that—personal. We create products that are perfect for every individual child. Our products cater to specific needs, names and personality traits.

They also serve practical purposes through personalisation. They make your life easier, safer and more sustainable.

But where did personalisation come from? How did it start? And apart from having super-cool items to really make kids stand out, what are the wider benefits of personalisation with Stuck On You products?

A personal history

While humans are social creatures, they like to stand out from that crowd (we’re complex like that). For this reason, personalisation has been around since day dot.

From cave walls to Facebook walls and medieval feeds to Instagram feeds, for centuries we’ve liked to show off our unique personalities to the rest of the world through art, clothes, food or whatever means possible.

From cave walls to Facebook walls and medieval feeds to Instagram feeds, for centuries we’ve liked to show off our unique personalities…”

Then the rise of mass production came along and stifled this individuality. Just look at the rollout of cars to humanity in the early 1900s for example, and how quickly supply became more profitable than showy individualism. As Henry Ford famously said: “Any customer can have a car painted any color that he wants so long as it is black.”

But that was then and this is now. People are no longer satisfied with the same thing that everyone else has. These days, it’s personalisation that rules.

The personal touch

For us, personalisation is not about algorithms or cars or phantom dresses. It’s about products that are unique to the kids who use and love them.

This connectedness with something that truly reflects children’s identities and makes them care about their possessions is what’s most important.

It’s about announcing oneself to the world—at the same time as being responsible by promoting long-lasting, high-quality products instead of disposable items that are used once and then forgotten.

As a result, this treasuring of personal items has the other effect that we adore—and that’s sustainability.

If kids care about their stuff, then they’re less likely to lose it. That saves you time, hassle, worry and money, but it’s also a huge benefit for the environment through less waste.

Our favourite example of this is through our Bento Box, which can save up to thirty kilograms of waste per schoolchild per year!

An animation showing why personalisation is great for the environment

Finally, personalisation has taken on an even more important role in recent times. With the COVID-19 pandemic, we’ve all become more aware of the need for health, hygiene and overall safety.

Stuck On You products are perfect for kids and adults alike to use personalisation as a way to keep themselves protected at school or work in conjunction with critical health advice.

A pencil with your child’s name on it will not get mixed up with anyone else’s; nor will someone mistake a meal that’s in a personalised Bento Box!

So, there you have it—there are so many reasons to love personalisation. It’s what we’ve been doing for the past twenty-five years and have every intention of doing for the next twenty-five!

In case you can’t tell, we’re nuts about personalisation. You can check out all of our amazing personalised products right here and even drop us a line on Facebook.